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Forbes Agency Council: 11 Ways To Successfully Livestream A Shopping Event With An Influencer

April 25, 2022

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

11 Ways To Successfully Livestream A Shopping Event With An Influencer

By Donna Robinson / April 25, 2022

Livestream shopping is all the rage in China at the moment, generating hundreds of billions of dollars in revenue last year and still growing. With this phenomenon catching on with consumers globally, companies in every country are trying to figure out the best way to jump on the livestream shopping bandwagon.

As businesses around the rest of the world dive into a space that promises to be quite lucrative, creating a successful online shopping event with an influencer is one way to stand out from the competition. Here, 11 members of Forbes Agency Council share original ideas and helpful tips that brands can use to make a splash as they enter the booming world of livestream shopping.

1. Center Promotions Around A Theme

Stick to smaller collections, with each shopping promotion centered around a theme—such as “summer must-haves”—to pique interest and avoid overwhelming shoppers. Consider elements that are important to buyers that can be easily demonstrated on camera, such as the versatility of a product. With organization, direction and clear goals, the influencer will be ready to have a successful event. – Donna Robinson, Collective Measures

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