Forbes Agency Council: 11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

October 27, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

By Donna Robinson / October 27, 2020

Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even totally upend commonly used tactics this holiday season to reach consumers who are in a very different mindset and facing a whole new set of circumstances.

We asked Forbes Agency Council members about the forces they foresee impacting consumer behavior this holiday season. Here are 11 of their best insights into how marketers can evolve standard seasonal marketing practices to achieve success this year.

6. Clarify Changes And Increase Cart-To-Delivery Touch Points

Clarity will be key this holiday season. In-stock products, shipping timelines and delivery dates have drastically changed. While consumers’ behaviors have shifted, many still anticipate pre-pandemic service. Adding clear language on product pages and increasing touch points from cart to delivery will be crucial to keep consumers happy. – Donna Robinson, Collective Measures

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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