Forbes Agency Council: 11 Possible Reasons For A Sudden Plummet In Business Website Traffic

April 13, 2021
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

11 Possible Reasons For A Sudden Plummet In Business Website Traffic

By Donna Robinson / April 13, 2021

A business’s website statistics offer a lot of insight into its customers’ behavior, and analyzing this data can help show what it is doing right or wrong online. If your traffic seems to take a nosedive, there may be several different reasons for the decrease in visitors. Diagnosing the issue can be a time-consuming process, and even more so if you’re not sure where to begin looking.

Understanding how online traffic works can eliminate some of the guesswork. Below, 11 experts from Forbes Agency Council discuss common causes they would suggest looking into if one of their client’s saw their business website traffic suddenly plummet. Once you find the problem, you can make adjustments as needed and watch as the number of visitors starts to climb again.

7. A Change In Offline Mass Media

There are many SEO and technical reasons that could cause this, but one often overlooked reason for a drop in traffic is a change in mass media. Television, radio and other offline media can have a huge impact on search volume and organic traffic. Make sure you haven’t had a spot bumped or any other changes to your offline media that might be impacting your website traffic. – Donna Robinson, Collective Measures

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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