Forbes Agency Council: 10 Ways To Create Engaging Audio Ads For Music Streaming Platforms

December 23, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

10 Ways To Create Engaging Audio Ads For Music Streaming Platforms

By Donna Robinson / December 23, 2020

Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio advertising remain constants in this relatively new medium, there are significant distinctions between them

The good news is that, because digital audio advertising is such a novel channel, it offers a lot of room for experimentation. Once brands have the basics down, they shouldn’t be afraid to innovate and try new things to see what works best.

Below, 10 members of Forbes Agency Council examine important things to keep in mind to create compelling audio ads that truly engage users on digital music platforms.

5. Know What Your Brand ‘Sounds’ Like

Consider what your brand personality “sounds” like. Increase brand recall by sticking to your brand’s identity and associating it with positive sentiment. And buy digital audio ads strategically—going direct to platforms such as Spotify may get you premium placement and free production, but buying programmatically could increase your reach and efficiency by a notable margin. – Donna Robinson, Collective Measures

Read Full Article on Forbes Agency Council

Image Source: Forbes Agency Council

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