Two of my favorite things, the MIMA summit and paid-search are coming together. I’ll be presenting on PPC in the fundamentals track at the MIMA summit this October 5. The MIMA summit is hands-down the best conference on interactive marketing for the money, and one of the best in the country at any price. It sold out way too quickly last year, but they’ve moved the location and it will be at the Hilton this year and I think will have larger capacity. I’m thrilled to have the opportunity to talk about PPC and hope people will find it very useful.
Applying the proper lookback window to your social campaigns allows you to accurately measure campaign performance, see which strategies are working, and adjust accordingly. Facebook’s different window options should be carefully analyzed and selected based on the product offering and primary conversion action.