Two of my favorite things, the MIMA summit and paid-search are coming together. I’ll be presenting on PPC in the fundamentals track at the MIMA summit this October 5. The MIMA summit is hands-down the best conference on interactive marketing for the money, and one of the best in the country at any price. It sold out way too quickly last year, but they’ve moved the location and it will be at the Hilton this year and I think will have larger capacity. I’m thrilled to have the opportunity to talk about PPC and hope people will find it very useful.
Many people have questions about basic SEO and optimization techniques. This post answers these questions: Why optimize? How do you optimize? What can you expect after optimizing a web page?