Two of my favorite things, the MIMA summit and paid-search are coming together. I’ll be presenting on PPC in the fundamentals track at the MIMA summit this October 5. The MIMA summit is hands-down the best conference on interactive marketing for the money, and one of the best in the country at any price. It sold out way too quickly last year, but they’ve moved the location and it will be at the Hilton this year and I think will have larger capacity. I’m thrilled to have the opportunity to talk about PPC and hope people will find it very useful.
As everyone knows, Google is the industry leader for search engines. It continues to be the benchmark for industry wide innovations and processes that are key to succeed in SEO and paid search.