Fundamentals of PPC Advertising

Collective Measures
April 6, 2009
I'll be presenting on PPC in the fundamentals track at the MIMA summit this October 5.

Two of my favorite things, the MIMA summit and paid-search are coming together. I’ll be presenting on PPC in the fundamentals track at the MIMA summit this October 5. The MIMA summit is hands-down the best conference on interactive marketing for the money, and one of the best in the country at any price. It sold out way too quickly last year, but they’ve moved the location and it will be at the Hilton this year and I think will have larger capacity. I’m thrilled to have the opportunity to talk about PPC and hope people will find it very useful.

Share Blog Post

Related Insights

The Importance of a Measurement Strategy

The Importance of a Measurement Strategy

When considering analytics as a part of your marketing strategy, we tend to think of the technical side of things – the configuration of Google Analytics, the implementation of a tag management system, and so on. However, before beginning any of these implementations it is important to take a step back and first create a measurement strategy.

read more