Our 2021 Commitment To Change
Let’s start by looking at the progress we’ve made.
- We’ve revised the posting process for all open jobs to include posting with The BrandLab, MIMA (locally), and Handshake (a national higher ed recruiting platform that allows us to target Historically Black Colleges and Universities).
- We’ve instituted The BrandLab Fearless Training for all agency employees to address topics including bias, microaggressions, privilege and effective communication.
- We’ve formed Collective Allies, an employee-led discussion group which meets regularly to discuss issues related to racial and gender inequity.
- We’ve continued our long term partnership with the BrandLab and are embedding an Intern from The BrandLab with the CM Account Management team for summer 2021.
- We’ve increased the diversity among agency interns to take steps toward securing the diversity of Collective Measures and our industry moving forward.
Let’s look at the 2020 data.
Ethnicity
- 90% White
- 5% Hispanic or Latinx
- 1% Native American or Alaska Native
- 1% Multiracial
- 1% Asian
- 1% African American or Black
- 93% White
- 0% Hispanic or Latinx
- 0% Native American or Alaska Native
- 7% Multiracial
- 0% Asian
- 0% African American or Black
- 100% White
- 0% Hispanic or Latinx
- 0% Native American or Alaska Native
- 0% Multiracial
- 0% Asian
- 0% African American or Black
Gender
- 64% Women Identifying
- 36% Men Identifying
- 73% Women Identifying
- 27% Men Identifying
- 67% Women Identifying
- 33% Men Identifying
We’re committed to doing more.
Looking at these stats, we recognize we have a long way to go. But we’ve done a lot of listening and learning over the past year, so while the data doesn’t yet reflect the kind of meaningful change we’re working towards, we’re continuing to improve our agency and remain committed to doing better.
What we’ve learned so far
- One year is not enough to make the kind of measurable progress we want to see. We will not stop working on this.
- We have to make a very intentional effort to walk the walk. Change won’t happen as quickly as we’d like unless we continue to make it an ongoing priority.
- We have to continue to make time – and create safe spaces – to have the hard conversations.
- Working towards our goal has been very unifying, even though, at times, the training and conversations were uncomfortable.
- Finding a balance between organic, employee-led conversations, like Collective Allies, and The BrandLab’s more formal training is essential to ensure that we are all doing everything we can to change.
Our commitments for 2021
We know this is not a sprint. We are still focused on our original commitments and will continue to push progress forward on each of them, but we are committed to doing more.
1
We will offer remote positions to qualified applicants outside of the Twin Cities in order to reach a more diverse group of applicants.
2
We will continue to foster the Collective Allies to make space for important employee-led discussions.
3
Collective Measures will make Juneteenth an agency-wide holiday.
Join Our Team
Join us as we work to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry.