Press Mentions

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.
MediaPost: 3 Ways to use Emotional Indicators in Keyword Research

MediaPost: 3 Ways to use Emotional Indicators in Keyword Research

Emotion-based keyword research, an emerging approach, provides insight into the “feel” portion of the consumer’s journey. It takes marketers from considering thinking to feeling to doing. With this insight, marketers are able to better understand their audiences, leading to content creation that is increasingly relevant and effective by directly addressing emotions.

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MediaPost: 3 Ways to use Emotional Indicators in Keyword Research

MediaPost: 3 Ways to use Emotional Indicators in Keyword Research

Emotion-based keyword research, an emerging approach, provides insight into the “feel” portion of the consumer’s journey. It takes marketers from considering thinking to feeling to doing. With this insight, marketers are able to better understand their audiences, leading to content creation that is increasingly relevant and effective by directly addressing emotions.

read more