As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.
Emotion-based keyword research, an emerging approach, provides insight into the “feel” portion of the consumer’s journey. It takes marketers from considering thinking to feeling to doing. With this insight, marketers are able to better understand their audiences, leading to content creation that is increasingly relevant and effective by directly addressing emotions.
Nina Hale marketing agency based in Minneapolis is undergoing a rebrand to Collective Measures as the agency shifts the focus away from one primary persona to a collective group.