Land O’Lakes Selects Nina Hale as Digital Agency Partner

May 01, 2018

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Land O'Lakes Nina Hale

Land O’Lakes Selects Nina Hale As Paid Search Agency, Digital Strategy Partner For Dairy Foods

Land O’Lakes, Inc. has selected performance digital agency Nina Hale as paid search agency of record and strategic partner to support the LAND O LAKES Dairy Foods division of its business. With years of experience and a proven record of success working with other divisions within Land O’Lakes, including ongoing work with Purina Animal Nutrition, WinField United, and Mazuri, Nina Hale was chosen to manage search engine marketing (SEM) efforts for the Dairy Foods business.

“Partnering with Nina Hale has been essential to increasing the sophistication of our search practice. Across the enterprise, opportunities to lead through paid and organic search are being revealed through the work done by their team,” said Julie Scheife, Digital Marketing Director at Land O’Lakes. “Nina Hale continues to demonstrate their expertise and their dedication to our business.”

As the company looks to navigate a competitive marketplace, filled with high-value recipe content produced by other major food brands, publishers, and consumers, Nina Hale will work to help LAND O LAKES Dairy Foods differentiate itself from competitors.

“We could not be more excited to continue our partnership with Land O’Lakes,” said Nina Hale’s CEO, Donna Robinson. “The combined efforts of our ongoing strategy work and paid search execution are helping the business tackle the unique challenges of marketing in today’s digital world.”

Nina Hale’s focus in the coming months will be on modernizing the brand’s SEO and paid search strategies. An audit of existing content on the company’s flagship website,, will reveal opportunities for growth and a restructured measurement strategy will help teams measure the effectiveness of a variety of marketing activities.

About Nina Hale

Founded in 2005, Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategic integration of paid media, social media, technical and content search engine optimization (SEO), content strategy, user experience, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 15-time Best Places to Work award recipient and has been named to Inc. 5000’s Fastest Growing Companies for five consecutive years.

About Land O’Lakes, Inc.

Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2017 annual sales of $14 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking 209 on the Fortune 500. Building on a legacy of more than 96 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production including LAND O LAKES® Dairy Foods, Purina Animal Nutrition, WinField® United and Land O’Lakes SUSTAIN. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are located in Arden Hills, Minn.

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