Mike Baranowski

Vice President, Analytics + Data Engineering

“I’m waiting for the day when I can combine my love of the outdoors with my passion for cross channel performance analyses.”

About Mike

Logical thinker, change agent, and data ambassador.

Specializes in:
  • Marketing analytics
  • Data engineering
  • Data onboarding
  • Measurement strategy
  • Reporting
  • Public speaking
A strategic leader who loves looking at the big picture, Mike Baranowski has the unique ability to take a group of data points and weave them into a story of what is happening with user behavior along a consumer journey. Mike has extensive experience in business insights and measurement and leads data engineering + analytics at Collective Measures. In this role, he oversees the agency’s analytics practice, expertly building complex measurement and data strategies and then working with clients to put those strategies to work. Before joining the Collective, Mike worked at Merrill Corporation where he helped develop the company’s digital capabilities as it transitioned from its printing roots to a software company. Before that, Mike worked at Land O’Lakes in the company’s “Center of Excellence” as the subject matter expert for all things digital.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Kathleen Petersen

Vice President, Media

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing