Thanks for joining us at Discover!

Thank you to everyone who joined us for Discover! We’re grateful you could be part of a day filled with fresh perspectives, industry-shaping insights, and meaningful conversations. We hope you walked away inspired and equipped with new ideas to bring back to your teams!

Couldn’t catch every session? Recordings of all the keynotes, breakouts, and panel are available below so you can revisit your favorites or tune into the ones you missed.

 

Keynote details

In a world where attention is fragmented and behaviors shift by the second, the linear funnel is a framework of the past. Instead, consumers’ journeys today are defined by the 4 S’s: streaming, scrolling, searching, and shopping. But how do these habits intersect? And what does “success” look like for brands trying to keep up?
In this keynote, Collective Measures leadership will explore how to create influence in a world of nonlinear consumer behavior. As AI reshapes the marketing landscape, attendees will learn how to capture attention, build relevance, and earn trust across the 4S’s. Marketers will walk away with actionable strategies to plan, measure, and optimize media to drive both influence and impact.

WATCH RECORDING

Panel discussion

This panel features senior marketing leaders in a dynamic conversation exploring how streaming, scrolling, searching, and shopping have influenced the future of consumer engagement. Panelists share strategies, insights, and bold perspectives on how to navigate the evolving landscape, moving beyond the traditional marketing funnel to meet today’s consumer where they are.

WATCH RECORDING

Breakout sessions

Join Collective Measures’ experts in exploring the digital landscape with a future-forward lens. Attendees will have the opportunity to attend two of the three breakout sessions.

  • Katie Tweedy

    Director of SEO + Content Marketing

  • Katie Blegen

    Senior Social Media + Content Marketing Manager

  • Lauren Beerling

    Performance Media Group Director

  • Spencer Godfrey

    Data Engineering Manager

  • Tyler LaDouceur

    Media Director

  • Kati Stewart

    Director of Product Management

Breakout session details

Visibility ≠ influence: the secret to accelerating brand interest and trust

Katie Tweedy & Katie Blegen

Discover how strategic communications planning and tailored content can drive true brand influence by prioritizing relevance and trust to maximize impact.

WATCH RECORDING

Getting the most out of AI: turning buzz into impact

Lauren Beerling & Spencer Godfrey

Get grounded in AI marketing fundamentals — from understanding core tools to building an AI-native practice — and explore impactful integrations across insights, creative development, and media activation.

WATCH RECORDING

Video myths, busted: unlock the power of video across the path to purchase

Tyler LaDouceur & Kati Stewart

Explore how modern video strategies can drive both brand and business impact, reframing video as a full-funnel tactic that leads to measurable influence.

WATCH RECORDING

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