The CMO Dilemma: Flat Budgets vs. High AI Expectations

Our VP of Analytics and Data Engineering, Mike Baranowski, weighs in on the “new normal” for marketing budgets and why the most sophisticated advertisers are the ones leading the charge on AI. As CMOs navigate flat budgets and high CEO expectations, Mike’s insights on data and analytics are more relevant than ever. Check out the full Digiday article to see how marketers are juggling media budgets and grand ambitions here.