Midterm Political Spending Throws Spanner Into Regional Advertiser Holiday Plans

When political campaigns flood local markets, holiday advertisers feel the squeeze, facing steep price hikes and last-minute preemptions right when Q4 performance matters most. Digiday reporter Sam Bradley took a deep dive into this regional advertiser crunch, featuring insights from our Brand Media Supervisor, Nola Ladd. Nola shared how advertisers are being forced to adapt their channel mix to protect holiday performance – and how increased political ads on local TV are also impacting CTV inventory. We’re proud to see Nola recognized industry-wide for her expertise in helping brands navigate volatile media markets!

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