Marketers face dilemma around rising bot and AI web traffic

We’re proud to see our own Brand Media Supervisor, Nola Ladd, featured in Digiday speaking on one of the trickiest problems in media buying right now: bot and AI traffic.

Bot traffic is now estimated to make up more than half of all web requests. So how can brands keep their dollars focused on reaching real people?

Nola shares how she helped one client pivot away from retargeting and shift their media dollars to retail media and social after rising bot traffic made their old strategy unsustainable. For others, she’s steering a move toward programmatic strategies built on first-party data and retail media networks like Walmart, because as Nola puts it: “First party data is king.”

Just another example of how our media team stays ahead of industry shifts, helping clients cut through the noise and keep their budgets focused on reaching real people… not bots.

Read the full piece on Digiday.