Managing CPC Inflation in Google’s Automation Era

One year into Google’s AI Max: What have we learned?

The transition to intent-based auctions is here, and the data are clear: Search is becoming an automation-first channel. Our Group Director of Performance Media, Lauren Beerling, recently shared her perspective with Digiday on how this shift is impacting brand budgets and auction pressure. Lauren breaks down how we help clients stay ahead of the curve, leveraging AI Max not just as a tool, but as a strategic growth lever to capture high-intent users we might otherwise miss.

Read Lauren’s take on Digiday.