MediaPost: Keys To A Seamless Company Rebrand

June 8, 2020
It's rare that we hear a rebrand success story. The good news is they do exist! I found a handful of elements to be key to making our rebrand seamless.

Keys To A Seamless Company Rebrand

By Donna Robinson / CEO of Collective Measures

Media Post / June 8, 2020

You often hear of rebrands flopping — a new company name or logo falls flat, employee morale drops, media weighs in and creates a spiral of negative press attention. It’s rare that we hear about rebrand success stories. The good news is they do exist! After going through one ourselves — amid a global pandemic, no less — I found a handful of elements to be key to making our rebrand appear as seamless as possible (despite moments of internal scramble!).

Read the full story on Media Post

Share News

Related News