Keys To A Seamless Company Rebrand
By Donna Robinson / CEO of Collective Measures
You often hear of rebrands flopping — a new company name or logo falls flat, employee morale drops, media weighs in and creates a spiral of negative press attention. It’s rare that we hear about rebrand success stories. The good news is they do exist! After going through one ourselves — amid a global pandemic, no less — I found a handful of elements to be key to making our rebrand appear as seamless as possible (despite moments of internal scramble!).
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