Brett Fischer and Zéa Hirsh featured in BW Confidential’s Beauty & AI Special Report

“Those retailers asking ‘will AI kill physical stores?’ are asking the wrong question. The better question is: what kind of customer does AI send you and are you ready for them?”

Associate Director of Performance Media Brett Fischer underscores the importance of evolving with the AI frontier in the latest issue of BW Confidential. Brett was featured alongside our Performance Media Supervisor Zéa Hirsh in BW Confidential’s Special Report on Beauty & AI.

Brett Fischer unpacks agentic commerce in “Redefining Retail,” urging brands to evolve the brick-and-mortar journey rather than fear automation.

Zéa Hirsh tackles data integrity in “Getting Real About Data,” breaking down how bot traffic skews analytics and why ethical AI governance is non-negotiable.

Congratulations to Brett and Zéa on representing our agency on an international stage. We’re proud to see our team leading the conversations shaping the future of retail.

Dive into the full Beauty & AI special report here.