MediaPost: 3 Ways To Outwit Labor, Supply Chain Disruptions

January 6, 2022
If these challenges are throwing off your 2022 marketing plans, now is the time to invest in brand-building communications strategies. As you finalize your plan for the year, consider setting aside fast-nickel tactics in exchange for these three slow-dime strategies:

3 Ways To Outwit Labor, Supply Chain Disruptions

By Christopher Spong/ January 6, 2022

Despite a pandemic that hasn’t receded along with rising inflation, consumer demand and spending remains high. While this would normally be cause for celebration and reason to continue prioritizing “fast-nickel” marketing strategies, supply chain disruptions and labor shortages (the Great Resignation) are hindering the ability of many businesses to meet consumer needs.

If these challenges are throwing off your 2022 marketing plans, now is the time to invest in brand-building communications strategies. As you finalize your plan for the year, consider setting aside fast-nickel tactics in exchange for these three slow-dime strategies:

Invest in an employee advocacy program. If labor shortages threaten your ability to keep up with demand, attracting and keeping employees should be a core focus in 2022. Start by showcasing a commitment to employee satisfaction. This will positively impact reputation and aid in both retention and recruitment. Ask employees to share what they love about your company and empower them to tell their story.

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