Forbes Agency Council: 16 Effective Techniques To Improve A Company’s Digital Marketing

June 22, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

16 Effective Techniques To Improve A Company’s Digital Marketing

By Donna Robinson / June 22, 2020

Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses.

Unfortunately, a lot of companies don’t delve into the online advertising space. Those that do usually fall far short of the audience their online presence is capable of reaching.

So how can a business improve its digital marketing prospects? These 16 associates of Forbes Agency Council share the techniques used in their own enterprises to make a more substantial online impact with their target audience.

13. Increase Your Site’s Speed

Despite common misconceptions, site speed is relevant to more than just SEO — it’s also directly related to conversion rates (CVR). Improving site speed will surely improve CVR across channels, including paid media. And, as CVR is a factor in Quality Score, the better it is, the lower your cost per click. Site speed is important for all digital marketing, but of paramount importance for mobile. – Donna Robinson, Collective Measures – Digital Performance Agency

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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