What a new and improved Facebook News Feed Means for Brands and Advertisers

Collective Measures
March 8, 2013
We’ve highlighted what some of the biggest impending changes and enhancements mean for brands and the implications for advertisers.

While you may be feeling desensitized to “big news” from Facebook, this week’s was actually pretty big. Zucks and Co. announced the first major update to the News Feed is about seven years; a change that will affect all users in the next few weeks.

Instead of simply preparing to deal with a majority our connections complaining about the big, scary changes to the free social site (you know they will), we’ve highlighted what some of the biggest impending changes and enhancements mean for brands and the implications for advertisers in a short SlideShare:

 

To sum it up, there’s going to be:

More emphasis on images. Taking a queue from Pinterest and likely related to the Instagram acquisition, images are taking center stage: from friends as well as brands (regular updates and promoted posts).

Category-specific feeds. All News, Friends, Following, which will include people and brands you follow), Music, Games, etc.. . 

Mobile consistency. Finally, a unified look and feel across all devices. 

Many users are surely going to baulk at the changes, but they seem like a big improvement and will offer a lot more opportunities for brands, if you ask me.

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