As part two of SEM Awareness Month, Kelsey Grammer wants to remind us all to closely monitor search query reports in paid search accounts, and manage negative keyword lists. Would you cross Kelsey? I think not.
Understanding and Choosing the Correct Lookback Windows on Facebook
Applying the proper lookback window to your social campaigns allows you to accurately measure campaign performance, see which strategies are working, and adjust accordingly. Facebook’s different window options should be carefully analyzed and selected based on the product offering and primary conversion action.
