As part two of SEM Awareness Month, Kelsey Grammer wants to remind us all to closely monitor search query reports in paid search accounts, and manage negative keyword lists. Would you cross Kelsey? I think not.
How to Update Your Content Marketing in the Wake of the Coronavirus
Search behavior on the whole is shifting, which is changing the typical customer journey timeline between the stages of awareness and action. People are spending more time on devices overall, with 95% of consumers saying they’re now spending more time on in-home media.
