Here is a pretty good example of how Google Places business Reviews can shed a poor light on your business. If you read the entire review, it’s just ridiculous… but the snippet speaks for itself. 
Understanding and Choosing the Correct Lookback Windows on Facebook
Applying the proper lookback window to your social campaigns allows you to accurately measure campaign performance, see which strategies are working, and adjust accordingly. Facebook’s different window options should be carefully analyzed and selected based on the product offering and primary conversion action.
