Mistakes Made in Link Building

October 24, 2012

Collective Measures
With all the new Google Panda and Penguin updates in 2012 you need to evaluate your link building strategy.

One of the many great sessions I attended last week at the Pubcon conference in Las Vegas was on the last day – last session. The topic was link building presented by Jim Boykin from Internet Marketing Ninjas. With all the new Google Panda and Penguin updates in 2012 you need to evaluate your link building strategy to ensure you are not making any of the following mistakes that can ultimately impact your rankings and quality score with Google:

  • Having too many links coming from the same C Class and IP Address Range
  • Too many links using the same non-branded keyword
  • No or few links going to internal site pages
  • Too many links from the home page of other sites
  • Too many links coming from the same website
  • Too many links from syndicated article websites
  • No links from real people (authors)
  • Links coming from other sites that are not in your “neighborhood”
  • Buying links
  • Selling links

Now run a back link report to see where your site links are coming from, and what keywords makeup the majority of the link text. Are you seeing any of the mistakes noted above?

You should also check your analytics to determine if your site has been negatively impacted by one of Google’s updates. Here are the dates to compare against your site performance stats:

  • Penguin 1 on April 24, 2012
  • Penguin 2 on May 24, 2012
  • Panda Update on September 27, 2012
  • EMD (Exact Match Domains) Update on September 28, 2012
  • Penguin 3 on October 5, 2012

Get started working on new links to your site that appear natural and are from trusted websites and authors. If you need help or lack the internal resources, we develop effective, impactful link building campaigns to both increase your brand presence and search ranking results. Read more about our link building services, or contact Lee Ann Villella at 612-392-2427 for more information.