Video: How To Rank in Local Search 2017

July 14, 2017

Collective Measures

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[embedyt] https://www.youtube.com/watch?v=kiPo0cWSIZA[/embedyt]

How can local businesses with local footprints and physical store locations better rank in local search results? We asked members of our SEO and content team how marketers can gain more visibility in local search. Watch our video to find out more!

Local SEO Ranking Factors:

What are the factors that affect local search rank?

  • Proximity of searcher
  • Proximity to city
  • Google My Business page
  • Cross-channel citation
  • Backlink authority

How marketers can improve their visibilty

What can marketers do to improve their local rankings?

  • Focus on citation
  • Work on backlink profile
  • Build robust local content

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