From the Facebook for Business blog, a visualization of the new ad campaign structure updates.
On Wednesday, Facebook announced changes to its ad campaign structure that they’re going to start rolling out on March 4. Here’s our takeaway from the changes.
How is this structure different?
There will be far less clutter in our ads manager and power editor. Until now, if you wanted to test different targeting or audience segments against each other, the best practice would be to separate those campaigns. Thus, if you had many segments that you wanted to test simultaneously, you’d have to create a lot of campaigns.
What does this change mean for you?
Now, with this addition of ad sets (similar to ad groups for paid search), we’ll be able to facilitate multiple segment testing, but within a much more organized, structured fashion. The change to ad structure will ideally create more efficiency with campaign creation in the Facebook interface, as well as improved reporting and opportunities for deeper data analysis.