As I was perusing www.thinkwithgoogle.com this month, I found a great new study in their research library on Our Mobile Planet. This study provides further evidence as to why companies should be targeting consumers on mobile devices. See our cool infographic on mobile advertising for the details now!
Mobile Advertising 2012
Applying the proper lookback window to your social campaigns allows you to accurately measure campaign performance, see which strategies are working, and adjust accordingly. Facebook’s different window options should be carefully analyzed and selected based on the product offering and primary conversion action.
When considering analytics as a part of your marketing strategy, we tend to think of the technical side of things – the configuration of Google Analytics, the implementation of a tag management system, and so on. However, before beginning any of these implementations it is important to take a step back and first create a measurement strategy.
Keeping up with the digital changes to traditional channels is essential. Learn why digital out-of-home advertising is here to stay.