As I was perusing www.thinkwithgoogle.com this month, I found a great new study in their research library on Our Mobile Planet. This study provides further evidence as to why companies should be targeting consumers on mobile devices. See our cool infographic on mobile advertising for the details now!
Applying the proper lookback window to your social campaigns allows you to accurately measure campaign performance, see which strategies are working, and adjust accordingly. Facebook’s different window options should be carefully analyzed and selected based on the product offering and primary conversion action.