As I was perusing www.thinkwithgoogle.com this month, I found a great new study in their research library on Our Mobile Planet. This study provides further evidence as to why companies should be targeting consumers on mobile devices. See our cool infographic on mobile advertising for the details now!
Search behavior on the whole is shifting, which is changing the typical customer journey timeline between the stages of awareness and action. People are spending more time on devices overall, with 95% of consumers saying they’re now spending more time on in-home media.