VTech seeks to make moms’ holiday wish lists
How Collective Measures developed and executed against a full-funnel retail media strategy that cut through the holiday clutter.
Case Study Snapshot
Client: VTech
Industry: Retail
Business Challenge: Revenue
The Challenge
The toy category is highly competitive. To earn sales during the critical holiday season, VTech needed a media strategy that would help them outperform competitors with deep pockets.
Strategy
To win moms at the moment of purchase, Collective Measures developed a full-funnel retail media plan rooted in driving sales where purchases ultimately take place across Target, Amazon, and Walmart.
- Leveraging retail data, custom audiences were built to enable precise, measurable reach across channels and down the funnel, ensuring key messages connected with high-value shoppers
- A retail media plan anchored in the Amazon ecosystem was employed to combine awareness-driving creative with conversion-focused optimization
- Increasing frequency with specific audience segments enabled Collective Measures to employ smarter bidding strategies and improve lower-funnel performance
Proof
The campaign delivered VTech’s largest revenue growth in four years and earned a Skai Retail Media Excellence Award.
Year-over-year total revenue growth
Lift in brand awareness
Increase in ad-attributed revenue
