Deluxe Selects Nina Hale To Lead Paid Media Strategy For Small Business Revolution

March 23, 2018

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MINNEAPOLIS (March 9, 2018) –Deluxe Corporation, a growth engine for small businesses and financial institutions, has selected Nina Hale as its paid media agency partner to promote the company’s Small Business Revolution initiative. The performance digital agency will be handling digital strategy, analytics, and paid media management to help Deluxe drive awareness and viewership for its acclaimed original series, Small Business Revolution – Main Street.

Nina Hale was awarded the business after an extensive request for proposal (RFP) process, which encompassed multiple rounds of proposals and an in-person presentation. The agency’s strategic planning, thorough research, and attention to the nuances of Deluxe’s business ultimately helped to win the account.

“From the beginning of the RFP process, through the final pitch, it was clear how much thought went into the materials Nina Hale provided. The team was well orchestrated and the recommendations made were thoroughly researched and artfully presented,” said Ashley Kimlinger, Director of Enterprise Brand Management at Deluxe. “Ultimately we could tell that these were people who would be good partners. Who would truly care about our business and invest themselves in our campaign. People we could trust and who would get in the trenches with us.”

Originally launched in 2015 to celebrate its 100th anniversary, Deluxe created and Small Business Revolution to shine a spotlight on the small businesses that drive the American economy. Deluxe’s Small Business Revolution champions small businesses and the impact they have on their communities. In 2016, Deluxe extended the campaign into an original series that now stars Amanda Brinkman, Deluxe’s chief brand officer, and features how Deluxe’s small business products and services helps to revitalize the Main Street of one small town. In 2018, television personality Ty Pennington joined the show.

“We are proud to have been selected to support Deluxe’s Small Business Revolution as it continues to grow and evolve,” said Nina Hale’s CEO, Donna Robinson. “Our teams are already aligned on the strategy and goals of the next phase of the campaign.”

The focus of Nina Hale’s effort will be on driving viewership of Small Business Revolution – Main Street’s upcoming third season, set to launch in October 2018. Like the previous two seasons, the show will be available for streaming on both Hulu and Deluxe will also look to Nina Hale to help convert small business owners that stream the original content into prospects for the company’s suite of small business services.

About Nina Hale

Founded in 2005, Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategic integration of paid media, social media, technical and content search engine optimization (SEO), content strategy, user experience, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 15-time Best Places to Work award recipient and has been named to Inc. 5000’s Fastest Growing Companies for five consecutive years.

About Deluxe Corporation

Deluxe is a growth engine for small businesses and financial institutions. 4.4 million small business customers utilize Deluxe’s service and product solutions, including website development and hosting, email marketing, social media, search engine optimization and logo design, in addition to our industry-leading checks and forms offerings. Deluxe serves approximately 4,900 financial institutions with a diverse portfolio of financial technology solutions that enable them to grow revenue and manage their customers throughout their lifecycle, including our best-in-class check program solutions. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.comFacebook or Twitter.

Media Contact

Mary Clare Jenson / Hail Mary PR

(763) 227-7635

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