Minneapolis-based digital agency Nina Hale, Inc. has appointed Heather Rist-Murphy to the newly created position of Vice President of Performance Content and Social Media. Rist-Murphy is tasked with leading the comprehensive content performance offering, inclusive of content strategy, social media, search engine optimization, and user experience practices.
Rist-Murphy joins Nina Hale, Inc. from Deluxe Corporation, where she was Director of Social Media, Content, and External Communications, implementing and directing social media and content strategy at the enterprise-brand level, including the Small Business Revolution. Before joining Deluxe Corporation, Rist-Murphy spent over four years at Cambria and Sun Country Airlines, where she managed the organization’s communications team and developed its social media approach and ecosystem.
“Heather brings proven strategic leadership in integrating content and performance data to inform the strongest content approach, testing and optimization process, and digital strategy possible,” Nina Hale, Inc. CEO Donna Robinson said in a statement. “She is the ideal leader to combine our existing knowledge of digital data with content.”
“Nina Hale, Inc. has created a powerful approach to digital strategy, optimization, and performance, which provides our clients with the best experience and return on investment,” noted Rist-Murphy. “The people at Nina Hale, Inc. are among the best in the industry and I’m thrilled to lead such a talented and driven team.”
Rist-Murphy’s appointment follows the promotion of two key leaders, Kathleen Petersen and Tami McBrady, to Vice President of Media.