Andersen Corp. taps Property Brothers for brand campaign during March Madness
Andersen Corp., the Bayport-based manufacturer of windows and doors, is launching a new brand campaign, titled “Nice Windows” and featuring the Scott brothers from HGTV’s “Property Brothers.” It’s set to air during the 2025 NCAA basketball tournament.
The campaign, developed by two Minneapolis agencies, aims to emphasize Andersen’s reliable windows and reach both contractors and homeowners through various media platforms and will feature the tagline, “Trust Your Home to Andersen.” It will include national 30-second, 15-second and 6-second spots during the tournament on TV broadcasts, live streaming, digital sports websites like ESPN.com and across social media channels.
In 2024, the 67-game tournament generated more than $1 billion in ad sales, and this year’s event is nearly sold out of advertising space, according to Sportico.
The campaign was spearheaded by agencies Collective Measures, which handled the media strategy, and Rise and Shine and Partners, which managed the creative side.
