With proven strategic leadership and an unmatched ability to integrate content with performance data, Heather Rist Murphy leads the agency’s content marketing, SEO, social media, communications and experience optimization teams. Heather was the visionary behind the agency’s newest service offering: brand performance communications
. Heather is known for delivering strong results to clients by finding smarter, more efficient ways to combine digital data and content to align more closely to consumers’ needs. Prior to Collective Measures, Heather led social media, content and communications at the brand enterprise level for Deluxe and managed communications and social media initiatives at Cambria and Sun Country Airlines.