Donna Robinson


“I like work that challenges me, co-workers that inspire me, and cars that energize me.”

About Donna

People leader, growth catalyst, and human behavior enthusiast.

Specializes in:
  • Financial services
  • Healthcare
  • People leadership
  • Client relations
  • Agency growth
  • Business development
  • Networking
Since joining the agency in 2012, Collective Measures has continued to achieve year-over-year growth under Donna’s leadership. As an employee-owned business, this growth has not only been achieved for the agency but is also a testament to the results we’ve achieved for our clients, too. Responsible for the vision and strategic leadership of the agency, Donna has played an instrumental role in fostering the smart, fun and innovative culture that makes Collective Measures the incredible place it is. Prior to joining Collective Measures, Donna was VP of Client Services at space150, where she helped grow the agency from a small, niche player into a nationally renowned marketing agency.

Our Team

Executive Team

Luke Schlegel


Allison McMenimen Bakken

Managing Director

Leadership Team

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Mark Nigon

Vice President, Media

Katie Otto

Vice President, Human Resources
+ People Operations

Joel Swaney

Director, SEO

Sarah Petit

Director, Client Development + Delivery