Donna Robinson


“I like work that challenges me, co-workers that inspire me, and cars that energize me.”

About Donna

People leader, growth catalyst, and human behavior enthusiast.

Specializes in:
  • Financial services
  • Healthcare
  • People leadership
  • Client relations
  • Agency growth
  • Business development
  • Networking
Since joining the agency in 2012, Donna has been responsible for the vision and strategic leadership for the company as well as maintaining the enthusiastic company culture and core values established by founder, Nina Hale. Prior to joining Collective Measures, Donna was VP of Client Services at space150, where she helped grow the agency from a small, niche player into a nationally renowned marketing agency. Throughout her career, Donna has worked tirelessly on brands like Coca Cola, American Express, Green Giant, Pillsbury, Ameriprise Financial, The Discovery Channel, UnitedHealthcare, and Optum.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Kathleen Petersen

Vice President, Media

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing