Collective Measures and VTech win big with Skai Retail Media Excellence award.

Collective Measures, in partnership with leading educational toy brand VTech, was named winner of the “Retail Media Excellence – Agency” award at the 2025 ShopAble Media Awards. This award recognizes collaborative efforts that drive innovation and deliver exceptional results in retail media.

The award-winning campaign highlighted Collective Measures’ work with VTech during key seasonality: the holiday season. With a strong full-funnel strategy across Amazon, Walmart, and Target and strategic use of Skai’s features to reach key audience segments, Collective Measures delivered impressive year-over-year growth in the first year of its partnership with VTech — boosting brand awareness, engagement, and sales.

Leveraging Amazon Marketing Cloud insights and cross-channel targeting, the campaign achieved a 120% increase in ad-attributed revenue, 6% year-over-year sales growth, and a 28x lift in conversion rates. This success demonstrates the power of a data-driven retail media strategy in competitive markets.

Click here for the full case study highlighting Collective Measures and VTech’s award-winning work.