Collective Measures prepares for next phase of growth with two additions to leadership
MINNEAPOLIS (July 14, 2025) — On the heels of its twentieth anniversary, Collective Measures prepares for its next phase of growth by adding veteran talent to the employee-owned media agency’s leadership team. Jamie Moran joins the agency as its new vice president of client service, and Michael Kahn is the newest member of the agency’s board of directors.
Jamie Moran joins as VP of client service
Jamie joins from Colle McVoy, where she most recently served as SVP, group account director. There, she led cross-functional teams across a diverse portfolio of clients, playing a pivotal role in transforming the agency’s approach toward agile, client-focused delivery.
With over 20 years of agency experience, Jamie has championed marketing efforts for brands, including Invisalign, Whirlpool, UnitedHealthcare, Fendt, Northern Tool + Equipment, Frank’s RedHot, Land O’Lakes, Schell’s Brewing, and the Minnesota State Lottery. She’s recognized for her exceptional relationship-building abilities, her bias toward action, and her success in driving meaningful outcomes.
“I’m thrilled to join Collective Measures — a team that’s deeply committed to doing right by its clients, its people, and the work,” said Moran. “I’m excited to help guide our agency partnerships and push for marketing that’s not just smarter, but more impactful. There’s real momentum here, and I’m honored to be part of it.”
Michael Kahn joins Collective Measures’ board of directors
As the former global executive leader of Digitas and Performics, Michael Kahn has deep operational experience that he brings to Collective Measures with his first board of directors appointment. In his agency leadership roles, he drove a 100% increase in network footprint at Digitas in 24 months and a 15% global organic CAGR at Performics over half a decade.
“In my conversations with Collective Measures’ leadership, it was clear the agency is doing something exceptional today and has aspirations to continue doing so moving forward,” Kahn shared. “I’m genuinely excited to advise the agency’s leadership team to help them generate meaningful growth for years to come.”
Collective Measures celebrates 20 years in business
The agency’s growth has been steady and consistent, and has doubled revenue since 2020. A primary factor for this has been Collective Measures’ client and staff retention. The agency’s roster includes six brands who’ve been clients for more than a decade, and a 77.5% employee retention rate over the last 12 months. Entering its third decade in business, Collective Measures continues to prioritize investment in current and new talent to maintain its growth trajectory.
“With Jamie and Michael on board, we’ll have the right leadership at all levels to fuel the agency’s growth aspirations as we enter a new phase of growth following 20 incredible years in business,” shared Allison Bakken, co-president/managing director of Collective Measures. “I’m confident Jamie’s passion for problem solving with clients and Michael’s prior agency leadership experience will help propel our sophistication to a new level.”
Collective Measures is an employee-owned media agency that specializes in full-funnel connections strategy and advanced analytics. With origins rooted in search and an expertise in understanding consumer intent, it’s a collective of media strategists, brand engagement experts, and data scientists who make the complexities of modern marketing simple and effective. The agency currently partners with brands that include VTech, EVEREVE, Room & Board, Andersen Windows & Doors, Medtronic, and Land O’Lakes, among others.
About Collective Measures
Founded in 2005, Collective Measures is a Minneapolis-based media agency that combines full-funnel connections strategy and advanced analytics. A 24-time “Best Place to Work” award recipient and 100% employee-owned, the agency is accountable and invested in ensuring the success of its clients, employees, and community. With origins rooted in search marketing and an expertise in understanding consumer intent, Collective Measures has evolved into a collective of media strategists, brand engagement experts, and data scientists who make the complexities of modern marketing simple and effective.
