AUGUST 12
Discover by Collective Measures
In today’s rapidly changing landscape — shaped by AI, media saturation, and shifting customer behavior—marketing has never been more complex. In the wake of these challenges, marketers are at an inflection point: evolve or be left behind. But where to begin?
Join us Tuesday, August 12, for Discover, a hybrid marketing summit designed to help marketers embrace change head-on and confidently navigate what’s here to stay. Highlights include a keynote from Collective Measures’ leadership, a panel discussion comprised of senior brand marketers, breakout sessions led by Collective Measures experts, and ample networking opportunities. Ready to discover what’s next?
Get Registered
Event details
LOCATION
McNamara Alumni Center | 200 SE Oak St., Minneapolis, MN 55414
Virtual | Zoom link will be shared closer to event
SCHEDULE
Central Daylight Time
8:00 a.m. – 9:00 a.m. | Breakfast & networking
9:00 a.m. – 9:30 a.m. | Keynote presentation by Collective Measures VPs
9:30 a.m. – 10:15 a.m. | Panel featuring senior marketing leaders
10:15 a.m. – 12:00 p.m. | Expert-led breakout sessions
12:00 p.m. – 1:30 p.m. | Networking lunch & roundtable discussions
Keynote details
In a world where attention is fragmented and behaviors shift by the second, the linear funnel is a framework of the past. Instead, consumer’s journeys today are defined by the 4 S’s: streaming, scrolling, searching, and shopping. But how do these habits intersect? And what does “success” look like for brands trying to keep up?
In this keynote, Collective Measures leadership will explore how to create influence in a world of nonlinear consumer behavior. As AI reshapes the marketing landscape, attendees will learn how to capture attention, build relevance, and earn trust across the 4S’s. Marketers will walk away with actionable strategies to plan, measure, and optimize media to drive both influence and impact.
Panel discussion
Join senior marketing leaders for a dynamic conversation exploring how the 4 S’s have influenced the future of consumer engagement. Panelists will share strategies, insights, and bold perspectives on how to navigate the evolving landscape, moving beyond the traditional marketing funnel to meet today’s consumer where they are streaming, scrolling, searching, and shopping.
Breakout sessions
Join Collective Measures’ experts in exploring the digital landscape with a future-forward lens. Attendees will have the opportunity to attend two of the three breakout sessions.
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Katie Tweedy
Director of SEO + Content Marketing
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Katie Blegen
Senior Social Media + Content Marketing Manager
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Lauren Beerling
Performance Media Group Director
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Spencer Godfrey
Data Engineering Manager
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Tyler LaDouceur
Media Director
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Kati Stewart
Director of Product Management
Breakout session details
Visibility ≠ influence: the secret to accelerating brand interest and trust
Katie Tweedy & Katie Blegen
Discover how strategic communications planning and tailored content can drive true brand influence by prioritizing relevance and trust to maximize impact.
Getting the most out of AI: turning buzz into impact
Lauren Beerling & Spencer Godfrey
Get grounded in AI marketing fundamentals — from understanding core tools to building an AI-native practice — and explore impactful integrations across insights, creative development, and media activation.
Video myths, busted: unlock the power of video across the path to purchase
Tyler LaDouceur & Kati Stewart
Explore how modern video strategies can drive both brand and business impact, reframing video as a full-funnel tactic that leads to measurable influence.
Are you ready to Discover?
REGISTER NOWFAQs
Recommended parking
We recommend all attendees park at the University Avenue Parking Ramp adjacent to the venue. This is located at 1926 University Ave. SE, Mpls. 55455.
Other nearby parking options include:
- Front Entrance & Circle Drive: 200 Oak St. SE, Mpls. 55455
- Washington Avenue Parking Ramp: 501 SE Washington Ave, Mpls. 55455
- Oak Street Ramp: 401 SE Oak St, Mpls. 55455
For more information about parking and directions to the venue, click here.
Yes! A complimentary light breakfast and lunch will be served.
Yes! Please email info@collectivemeasures.com to change your registration type.
