Starting Line-Up of Drew and Jonathan Scott, Rise and Shine and Collective Measures Debut New Ad Campaign for Andersen Windows and Doors During NCAA Basketball Tournament
Andersen Windows and Doors (AWD) is rolling out a new brand tagline, “Trust Your Home to Andersen,” during the NCAA basketball tournament with the help of agency partners Collective Measures and Rise and Shine and Partners.
Titled “Nice Windows,” the new campaign features the Scott Brothers, Drew and Jonathan Scott, best known as the hosts of the hit TV franchise Property Brothers (HGTV), in 30-second, 15-second, 6-second spots and social video spots.
The media strategy and buy was managed by Collective Measures and the creative campaign was developed by Rise and Shine and Partners. Both agencies are located in Minneapolis, MN and worked collaboratively throughout the campaign. Andersen is also a Minnesota-based company.
“Using a cultural moment like the NCAA tournament as a platform allowed us to reach both our contractor and homeowner audiences simultaneously and continue to build trust for Andersen Windows & Doors,” said Matt Larson, VP of Media Connection and Strategy, Collective Measures. “We followed consumer consumption trends, leading us to an integrated full funnel digital & social centric plan with streaming video as our anchor while strategically leveraging live TV to drive impactful incremental reach.”
Multiyear national research has repeatedly revealed that Andersen is the #1 trusted window and door brand. Given the many variables of home renovation and construction, there’s often a chance that things don’t go exactly as planned. That’s a problem homeowners and pros both share. But the thing they always rely on, they always come home to, is choosing Andersen Windows. Hence the new tagline, that works for both pro and consumer audiences, “Trust Your Home to Andersen.”
The new campaign emphasizes Andersen’s beautiful, reliable windows in contrast to a world that’s often a lot less reliable; while Drew and Jonathan sagely reassure a young couple remodeling their home in an unpredictably chaotic world that they can trust their home to Andersen.
“With over 1,000 home renovations under their belts, Drew and Jonathan know the value of quality and trusted partnerships, which made them a perfect fit to star in our biggest effort yet for Andersen.” said Matt Burgess, Partner and Chief Creative Officer, Rise and Shine and Partners. “Given their instant credibility, we could lean more into their personalities and sense of humor to deliver the all-important message of trust to our audience.”
The media strategy for this campaign incorporated a digital-first approach with ~50/50 split between in-game ads airing on linear TV and those being viewed on streaming platforms. Along with the linear and streaming spots, Collective Measures is pursuing a “campaign surround” push, which includes paid social, paid search, pro connected tv, pro online video and owned channels. This strategy builds on a successful campaign on streaming and digital last year during the same tournament.
“Our evolving strategy and increased investment is a testament to a strong partnership predicated on a foundational full-funnel measurement strategy that allows us to test, learn and scale by effectively demonstrating marketing impact,” said Larson. “There is mutual excitement to continue to help build equity in the Andersen Windows brand and cement them as a leader in the category.”
About Collective Measures
Founded in 2005, Collective Measures is a Minneapolis-based media agency that combines full-funnel connections strategy and advanced analytics. A 20-time “Best Place to Work” award recipient and 100% employee-owned, the agency is accountable and invested in ensuring the success of its clients, employees, and community. With origins rooted in search marketing and an expertise in understanding consumer intent, Collective Measures has evolved into a collective of media strategists, brand engagement experts, and data scientists who make the complexities of modern marketing simple and effective. Visit www.collectivemeasures.com.
About Rise and Shine and Partners
Based in Minneapolis, Rise and Shine and Partners is an independent, full-service brand navigation agency with a 18-year pedigree of success in strategically and creatively guiding ambitious brands through complex, ever-changing marketing challenges. The agency’s work has received national and international acclaim for effectiveness and creativity, including recognition as “Best Small Agency in the U.S.” by the American Association of Advertising Agencies. In 2024, Rise and Shine appeared on the “fastest growing” lists published by Adweek, Inc. Magazine and the Minneapolis/St. Paul Business Journal, and the agency launched its innovative Black Rabbit A.I.™ platform and Golden Hour Productions studio. Most recently, Rise and Shine was awarded “Best In Show” at Ad Fed Minnesota’s The Show 2025. Learn more at riseandshineandpartners.com, or follow along on social @riseandshineandpartners.
