Rachael Marret


“What I do best — and what I love most — is bringing different minds and perspectives together to crack a solution.”

About Rachael

Motivating leader, inquisitive thinker, and inevitable space traveler.

Specializes in:
  • Agency management
  • Strategic planning
  • Innovation initiatives
  • Creative problem solving
  • Volunteerism
  • Finding adventure

Rachael Marret thrives at the intersection of marketing and technology, and her ability to successfully bridge the gap between the two has allowed her to drive success for many organizations. As the CEO, Rachael provides overarching strategic leadership, helping to establish the agency’s long-range goals, strategies, and plans for the future. Before Collective Measures, Rachael held leadership roles at McCann Worldgroup agencies, including Managing Director of their digital agency, MRM, and serving as Campbell Mithun’s only female President. Rachael’s most recent client-side experience was with Carlson Rezidor Hotel Group as SVP of Consumer Engagement, where her responsibilities included overseeing digital channels across seven global hotel brands.

Our team

Executive Team

Allison McMenimen Bakken

Managing Director, EVP

Katie Otto

Vice President, Human Resources + People Operations

Leadership Team

Heather Rist Murphy

Vice President, Brand & Consumer Engagement

Mike Baranowski

Vice President, Analytics + Data Engineering

Sarah Petit

Senior Director, Growth Operations

Joel Swaney

Principal, SEO

Matt Larson

Vice President, Media and Connection Strategy

Lindsay Early

Vice President, Client Services