Mark Nigon

Vice President, Media

“Years of decoding media strategy for clients has gone a long way in helping improve my chess game.”

About Mark

Omnichannel strategist, process optimizer, and media synthesizer.

Specializes in:
  • Omnichannel media strategy
  • Intersection of linear and digital media
  • Traditional mass media
  • Emerging digital media
  • Performance media channels
  • Cross-channel optimizations
  • Awareness media channels
  • Emerging digital media
  • CTV and video streaming
  • Paid search and social

As the Vice President of Media at Collective Measures, Mark Nigon leads omnichannel media strategy, planning, and innovation. In addition to overseeing the agency’s paid media team, Mark helps educate internal and external teams on emerging media platforms and opportunities. With nearly 30 years of experience in marketing and advertising across 14 industries and nearly 60 brands, Mark has a natural instinct and unparalleled passion for media strategy and planning. Prior to Collective Measures, Mark led digital and traditional media teams at Red Circle Agency and Periscope, as well as traditional media strategy and execution with Coca Cola. The roster of clients he’s worked on include BASF, Papa Murphy’s, Great Clips, Arctic Cat, Grand Casino, and US West/Qwest, among many others.

Our team

Executive Team

Rachael Marret

Board Director / Interim CEO

Allison McMenimen Bakken

Managing Director, EVP

Leadership Team

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Mark Nigon

Vice President, Media

Katie Otto

Vice President, Human Resources + People Operations

Joel Swaney

Principal, SEO

Sarah Petit

Director, Client Development + Delivery