Joel Swaney

Principal, SEO

“The search landscape is always changing, which is why I listen to my records at a steady 33 1/2 RPM.”

About Joel

Consumer behavioralist, data set disector and tattoo fan.

Specializes in:
  • All the things
  • Content strategy
  • Integrated Media
  • Experience Optimization
  • SEO
  • Google shipping
  • Client Relations
  • Social Media
  • Analytics

The ever-increasing complexity of search engines and consumer behavior makes SEO an essential component of any business’s digital strategy. Yet, for those who work with Nina Hale’s Joel Swaney, search strategy and SEO practices are made simple and actionable. Joel joined the agency in 2012, making him one of Nina Hale’s most tenured search experts. With experience in utilizing large data sets to develop SEO strategies for Fortune 500 and mid-sized companies across multiple verticals– including ecommerce, CPG, financial, healthcare, and education – Joel has helped numerous clients maximize search visibility.

Our team

Executive Team

Rachael Marret

Board Director / Interim CEO

Allison McMenimen Bakken

Managing Director, EVP

Leadership Team

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Mark Nigon

Vice President, Media

Katie Otto

Vice President, Human Resources + People Operations

Joel Swaney

Principal, SEO

Sarah Petit

Director, Client Development + Delivery