Case Study

Room & Board Integrated Media Campaign

After a 7-year partnership, this national retail home furnishings company wanted to increase revenue and drive awareness without increasing ad spend.

INDUSTRY: Retail
SERVICE: Paid Search, Social Media

The Challenge

Increase revenue while maintaining efficiency.

With an established presence in paid search, Room & Board challenged Collective Measures to look for new ways to grow revenue while maintaining, and ultimately increasing, efficiency.

The Solution

We helped efficiently drive revenue through digital media.

Strategy + Planning
Paid Search
Paid Social

Collective Measure’s strategy began by segmenting our go-to-market approach within Room & Board’s product categories. In this way, we could focus on specific categories during seasons where the media investment could capture the most volume. We also maximized presence within local markets and shopping-focused search engines.

The Results

+31% Revenue increase from digital paid media year over year.

Since Collective Measures has been working with Room & Board, there has been a consistent increase of revenue year-over-year (YOY) while spend has stayed the same. With this particular challenge, Collective Measures simultaneously drove more revenue growth while increasing media efficiency, with the overall result of a 31% increase in revenue from paid media year over year.

“We love working with Collective Measures! Our partnership includes a fantastic team of strategic experts who work hard to help us get the best results. From paid and organic search to localization and social media, the NH team helps us identify and understand potential opportunities and risks as we navigate this continually evolving digital landscape.”

Jill Linville, Communications Director, Room & Board

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