Increase revenue while maintaining efficiency.
We helped efficiently drive revenue through digital media.
- Strategy + Planning
- Paid Search
- Paid Social
As an industry leader, this global food corporation has multiple lines of business. With their production in the cocoa industry, the global food corporation has faced negative sentiments from the public and their B2B customers. To combat this, they set its sights on executing a proactive awareness-driven media campaign to highlight the work they were doing to improve the Sustainable Cocoa supply chain. The global food corporation partnered with Collective Measures (CM) to support the campaign.
Hearth & Home Technologies (HHT) is a hearth industry leader and home to several fireplace brands. Amidst the pandemic-driven surge in home remodeling activity, it was vital for HHT’s flagship brand, Heat & Glo (HNG) to capitalize on the ever-increasing demand, especially leading up to the peak seasonality of September to November.
As a non-profit organization, The Greater Twin Cities United Way chapter seeks to improve and support the local Twin Cities community through various programs and donations. A global pandemic however, not only affects those that rely on the chapter, but the volunteers who donate time and material items. In an effort to attract new and existing volunteers, performance marketing partner Collective Measures developed a media mix focused on leveraging TV to find (and inspire) the right audiences to step up and get involved.