The Challenge
Maintaining a positive user experience during website migration.

The Solution
We helped efficiently drive qualified leads during website redesign.
- Marketing Analytics + Measurement
- Paid Search and Social
Hearth & Home Technologies (HHT) is a hearth industry leader and home to several fireplace brands. Amidst the pandemic-driven surge in home remodeling activity, it was vital for HHT’s flagship brand, Heat & Glo (HNG) to capitalize on the ever-increasing demand, especially leading up to the peak seasonality of September to November.
As a non-profit organization, The Greater Twin Cities United Way chapter seeks to improve and support the local Twin Cities community through various programs and donations. A global pandemic however, not only affects those that rely on the chapter, but the volunteers who donate time and material items. In an effort to attract new and existing volunteers, performance marketing partner Collective Measures developed a media mix focused on leveraging TV to find (and inspire) the right audiences to step up and get involved.
In a world turned upside down by a pandemic, client Deluxe and their hit series “Small Business Revolution,” we’re faced with challenges that required out of the box thinking to reach their valued customers. How’d they do it? Enter Performance Marketing Partner, Collective Measures.