Case Study

Home Improvement Paid Media Campaign

Collective Measures has partnered with this client on all its digital marketing efforts in the past for both corporate and dealer locations.

INDUSTRY: Home Improvement
SERVICE: Paid Search, Social Media

The Challenge

Create a scalable paid media program.

The company challenged Collective Measures to not only increase revenue and appointment requests for both corporate and dealer locations, but to develop a scalable approach for engaging with dealers of all sizes.

The Solution

We developed relationships that fueled success.

Strategy + Planning
Paid Search
Paid Social

Collective Measures not only expanded its dealer partnership to included additional markets and increased media investment, but we developed relationships with dealer partners to understand their business goals, which allowed paid media campaigns to drive success across a variety of paid media approaches.

The Results

95% Increase in dealership appointment request forms.

By implementing aggressive bid strategies for top-performing keywords, this client improved visibility within search results, and ultimately drove incremental traffic and web appointments requests. As a result, we achieved a 95% increase in dealership appointment request forms.

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