Diagnosing decreased website performance.
We provided technical SEO recommendations to improve website performance.
- Search Engine Optimization (SEO)
- Marketing Analytics + Measurement
Upon careful analysis, Collective Measures determined the client’s website was suffering from WWW and non-WWW duplication. As a result, search engines were indexing both versions of the site, and because they found two separate versions of each webpage, the client was facing major issues with duplicate content. Further, instead of consolidating a page’s link equity on one URL, that equity was split across two pages.
To resolve this issue, Collective Measures worked with the client’s team to determine which version of the site – the WWW version – would be the preferred one, and went about providing the necessary technical recommendations to bring this fruition.