The result? Too many pages with the same information – and all competing for the same keywords. Further, many of the primary landing pages contained no content, and foundational search engine optimization standards had not been applied to the site.
Extensive keyword research was completed for each division and subdivision of the organization to understand how individuals search for their products and solutions. To simplify our approach, we started with the two highest producing divisions, mapping the primary and secondary keywords to the most appropriate site pages. Optimization efforts began with improving title and meta tags, page headings, image text, and finally adding informational content to the site pages.
In only 5 months, the team saw significant results including: