As the Vice President of Media at Collective Measures, Mark Nigon leads omnichannel media strategy, planning, and innovation. In addition to overseeing the agency’s paid media team, Mark helps educate internal and external teams on emerging media platforms and opportunities. With nearly 30 years of experience in marketing and advertising across 14 industries and nearly 60 brands, Mark has a natural instinct and unparalleled passion for media strategy and planning. Prior to Collective Measures, Mark led digital and traditional media teams at Red Circle Agency and Periscope, as well as traditional media strategy and execution with Coca Cola. The roster of clients he’s worked on include BASF, Papa Murphy’s, Great Clips, Arctic Cat, Grand Casino, and US West/Qwest, among many others.