Katie Otto

Director, Human Resources

“I love what I do because it connects me to the most important aspect of our work: our people.”

About Sarah

Culture cultivator, people person, and attorney at-law.

Specializes in:
  • Employment law
  • Recruitment and hiring
  • Employee Performance Management
  • HR planning and strategy
  • Benefits and insurance
  • Training and coaching

Katie is a licensed employment law attorney by training, but she’s an HR leader at heart. She joined Collective Measures in 2019, which in hindsight was extremely fortuitous – Katie’s efforts were central in successfully championing our workforce through the global pandemic. Today, Katie is on the front lines, fearlessly shaping the future of the agency’s working model and guiding Collective Measures through its continued growth. While Katie can dive deep on the technicalities of health insurance or retirement plans with ease, she is happiest recruiting and chatting with future CMers. Prior to stepping into the agency world, Katie accrued 27 years of HR experience across a variety of industries, including financial services, health and vocational services, and fashion and catalog merchandising.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing

Katie Otto

Director, Human Resources