Kathleen Petersen

Vice President, Media

“I love showing partners new ways to connect emerging and traditional media — like I do when I’m following a newspaper live via Twitter on my phone.”

About Kathleen

Media integrator, process optimizer and doer of all things.

Specializes in:
  • Omnichannel optimization
  • Integrated media strategy
  • Emerging media platforms
  • Traditional mass media
  • 1:1 marketing
  • Paid search
  • Client relations
  • Social media
  • Analytics
Kathleen Petersen serves as Vice President of Media at Collective Measures. She is responsible for media strategy and innovation, and in addition to overseeing the agency’s Media Leadership team, she helps educate internal and external teams on emerging media platforms. Prior to joining Collective Measures, Kathleen was at space150, Bolin, and MRM. She has led all phases of digital and traditional media for clients including Renewal by Andersen, Blue Cross and Blue Shield of Minnesota, Allianz, Target, General Mills, JVC, Schwan’s, Bloomington Convention and Visitors Bureau, Cambria, Land O’Lakes, Optum, Dairy Queen, and 3M.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Kathleen Petersen

Vice President, Media

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing